As with all other traffic programs involving mass mailing or displaying ads, there's absolutely no effectiveness in selling something straight away unless 1) you can target a very specific market, and 2) there is a cause for urgency.
You will always do better giving out freebies in exchange of the recipients' e-mail addresses through a lead-capture page. What you must continually practice is to.....
... read the rest of this article at the source: How To Create A Funnel System
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